Atlas Customer Golf Outing

September 10, 2018

On August 28th, Atlas hosted their 4th Annual Customer event at Badlands Golf Course in Roberts, WI.
The day featured a 4 person scramble as well as several other contests and prizes. First place trophies were handed out to the team with the lowest score. The scramble was a great opportunity to get to know customers better while having a blast. A great day of friendly competition and fun!

Read More

Golf to Make a Difference

August 23, 2018

On August 3rd, we were a sponsor for the Career Development Center’s 29th Annual Golf to Make a Difference Charity Golf Tournament! Each year, the proceeds of this event enable the Career Development Center to continue its work of providing meaningful and appropriate vocational services and employment opportunities for individuals with disabilities and disadvantages. Overall, it was a great day to play golf and raise money for an amazing cause!

Read More

Tee It Up For The Troops 2018

August 16, 2018

On Monday, August 13th we had the honor of being one of the sponsors of a fantastic event. Tee It Up for the Troops is an annual golf tournament that raises money for veterans. Since 2005 this organization has hosted more than 415 fundraising events in over 40 states. With generous support of sponsors and volunteers these events have raised over $9,000,000 for various veteran service organizations. At this event veterans from all wars, beginning with WWII, were honored, but also the Korean War, Vietnam, Desert Storm, Desert Shield, Afghanistan, and other non-combat vets. A very moving tribute also occurred for two fallen soldiers from Wisconsin. Thank you Tee It Up for the Troops for providing us with the opportunity to participate in aiding this great cause.

Read More

Developing Our Team to be Responsive to Your Needs

July 27, 2018

Atlas Engineering and Operations completed training through Salvagnini and Radan to support the new fiber laser purchased this year! Our goal is to maximize material utilization and speed while improving the quality of cut and we can only achieve this with training and development of our talented team.

Read More

Finding Ways to be Green

June 1, 2018

Atlas is excited about finding new ways to be green. Our vision is: Be responsive. Be innovative. Be an organization that matters to customers, employees and our community. We believe that mattering to our community includes being environmentally friendly. With most powder coating operations, there is overspray waste that often times ends up in landfills. According to, it is estimated that there is enough waste powder paint sent to the landfill each year in the United States to bury New York City in seven feet of powder. That is just below the average annual snowfall of the whole state of Michigan. Atlas has taken the initiative to start recycling powder waste through Surplus Coatings in July 2016 and has kept a total of 28,990 pounds of powder waste out of the local landfills! Surplus Coatings re-manufactures, blends or mixes the powder waste so it can be used in a variety of new products.

Read More

Taking Action on the Tariffs

April 26, 2018

Atlas is not sitting idle while manufacturing costs escalate. With this adversity comes creativity and change. A metal fabricator has three inputs into the process: material, human labor, and machine time. We see material continuing to increase and it has not plateaued yet. Human labor is pressuring for increased wages and benefits which add to the pricing pressure. But, our customers want costs to be contained and stable prices. To help combat the rising costs of material and labor, speed is our ally. Humans augmented with collaborative robots like Baxter and industrial robots help with labor costs. We currently utilize both technologies and carefully plan more implementation in 2018.
Investing in the machines that make the parts seems to be one input that can control costs. Over the last several years, Atlas has aggressively invested in automated Trumpf punching technology in both facilities, now boasting 4 Trumpf punch systems, three of them fully automated. This technology is the fastest punching technology in the world. The only variable we can control is to build the parts faster so that the machine run time costs less.
Once again, we are embarking on change by installing a 4kw fiber laser. With cut speeds up to 5x faster than CO2 technology, we plan to use this tool to help combat rising costs. The software to nest parts on the flat sheet is also key to minimizing scrap and obtaining maximum sheet density. We are also implementing Radan nesting software on the laser and punches so that our engineers can get the best sheet utilization possible.
We are diligently investing in technology to control production costs and combat the tariff increase.

Read More

Congratulations to Mark Jackels on 40 years at Atlas!

April 25, 2018

We would like to congratulate Mark Jackels on his 40th work anniversary here at Atlas!
Mark started his journey at Atlas on April 24th, 1978. Over the last four decades, Mark has held several job titles including Machine Operator, Production Lead, Union Steward, Sales Estimator, Plant Manager and currently as our Senior Sales Engineer.
Please help us in congratulating Mark on a tremendous accomplishment!

Read More

Silver Service Style for Record Sales at Chippewa Falls Facility

April 13, 2018

Record sales for the month of March is a reason to celebrate! Our amazing team worked hard to provide excellent customer service and products to all our clients and we are grateful to see increased sales as a result! We celebrated in silver service style at our plant with delicious food and drinks. A few unique dishes we enjoyed included stuffed pork loin with spinach and garlic, chicken marsala, roasted potatoes, and of course, a cupcake tower. Needless to say, we devoured the cupcakes in celebratory style. Thank you to all our clients and team members who helped us reach a new record!



Read More

Tariffs Update

March 20, 2018

Update on Steel and Aluminum Tariffs

On March 8th, President Donald Trump signed two proclamations levying tariffs on imported aluminum and steel. White House officials say the tariffs are an essential matter of domestic and economic security, an argument that critics have rejected. The 25 percent tariff on steel and 10 percent charge on aluminum follow a pledge from Trump to revisit global trade deals, NAFTA in particular. The tariffs will take effect on March 23rd, 2018.

Atlas mass customizes flat sheet material into precision fabricated solutions. The steel and aluminum parts that Atlas produces will be significantly impacted by tariffs. Material pricing is highly volatile at present and prices have already been on the rise. Regardless of the actual results of the tariffs, mills and service centers that supply our material have implemented immediate and dramatic pricing increases on flat sheet products.

While we want to make sure that the tariffs are real and permanent, we also want to alert you to potential price increases created by these actions.

• Orders shipped in March will not be affected
• All open blanket orders will be reviewed for pricing
• New quotes will be honored for 7 days
• Orders placed and not delivered within 30 days may be subject to price increases prior to shipment

The media is full of information regarding the Section 232 tariffs and it is our intent to be transparent and current with pricing. For any questions or concerns, please email

Articles relating to the steel and aluminum tariffs:

Read More

Roseville FireBears Robotics Team Inspires Community to use STEM

March 9, 2018

Sponsoring teams is one of the many ways Atlas gives back to the community. We are excited to be sponsoring the 2018 Roseville FireBears Robotics Team, marking it our fifth year of partnership with FireBears. We help to provide Roseville Area High School students with real world experience by creating fabricated sheet metal parts for their CAD models and designs. The FireBears Robotics team focuses on using Science, Technology, Engineering, and Mathematics (STEM) and makes it a goal to show the importance of engineering and science to the community.

This experience is as close to real world engineering as high school students can receive. The FIRST Robotics Competition requires students to design, build and program industrial-size robots to play a challenging field game, and are challenged to raise funds to support their efforts. Students gain experience by solving problems with multiple solutions and are inspired to make the world a better place by applying their education to robotics. In 2017, over 3000 teams from around the world participated in the FIRST Championship.

We want the students to be able to see the fabrication process from start to finish. Not only do we work with students and mentors from the CAD team to discuss the robot design, we also suggest ways to improve the design and schedule the fabrication. A tour of our factory is also offered to the students, so they can learn how the parts are fabricated based on their CAD models.

The Roseville FireBears are embarking on their 10th competition season in 2018. The team consists of 46 students, grades 9 -12, and 12 adult mentors with industry experience in programming, electronics, fabrication, CAD, marketing and more. In the fall, students practice and prepare for the upcoming 6.5 week-long build season which begins the first Saturday of the new year. As a result of the Atlas and FireBears partnership, the team has seen increased success in competition since 2014. In 2016, the FireBears won their first trip to the World Championship and have won two Imagery awards and an Industrial Design award. Learn more about the 2018 FireBears here!

Good luck to the Roseville FireBears Robotics Team on their upcoming competitions this season!

The 2018 FireBears have made history! For the first time, the Roseville FireBears have made it to the Minnesota State High School League Championships on May 19th. The event will be held at Mariucci Arena at the University of Minnesota Twin Cities campus. In addition, the FireBears won a trip to the World Championships in Detroit on April 25 – 28th! We are proud to have sponsored these young men and women in their historic journey – Congratulations!

Read More